Building a complete cellulose industry chain product and service platform

Discover premium cellulose ether products tailored to meet diverse industry needs worldwide with our commitment to quality and innovation.

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Who We Are at SEED

LINYI SEED NEW MATERIAL CO.,LTD (Seed) is a leading specialist in the import and export of high-quality cellulose ether products, serving diverse industries worldwide. With our commitment to excellence and innovation, we have established ourselves as a trusted partner for businesses seeking reliable chemical solutions.

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Customer Trust

Our Comprehensive products Offerings

Building Materials

Paints And Coatings

Food and Beverage

Daily Chemicals

Other Applications

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Why Choose SEED New Material

We are dedicated to providing superior products, reliable service, and technical expertise to help our clients achieve their goals. Our global network and deep industry knowledge enable us to deliver tailored solutions that meet the specific needs of each market we serve.

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Our Successful Projects and Collaborations

Large-Format Tile Installation

Tile Adhesive Application

A well-known resort hotel in Malaysia needs to lay large-format tiles (600×1200 mm) under extreme high-temperature and high-humidity conditions. The contractor requires the product to have excellent bonding strength, longer open time, and anti-sagging properties to meet the requirements of vertical tiling. Seed’s HPMC solution offers over 45 minutes of workability, 98% water retention, and excellent slip resistance. Bond strength exceeds 1.8 MPa, far surpassing industry standards. Six months after completion, the tiles remain in perfect condition, with no detachment or deterioration.

Commercial Complex Exterior Facade Coating

Stone-Like Paint Application

A mixed-use development required high-end stone-like textured coating replicating natural granite while withstanding harsh weather conditions and delivering 15+ years of durability. Seed’s dual cellulose ether system (HEC + HPMC) provided exceptional sprayability, superior texture formation, anti-sagging performance, and excellent weather resistance. The photorealistic granite finish received architectural design awards. Twelve-month inspection confirmed 100% coating integrity with zero degradation, fade, or delamination.

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Our Customer Testimonials

Carlos Mendes

Construction Materials Distributor

We’ve been importing Seed’s HPMC products for our tile adhesive and mortar manufacturers for over two years now, and the consistency has been exceptional. Brazil’s tropical climate presents unique challenges, high humidity, intense heat, and seasonal variations, but Seed’s cellulose ethers perform flawlessly across all conditions. When we needed to optimize formulations for our local market, they provided detailed guidance and samples within days.

Ahmed Al-Rashid

Coatings Manufacturer

Operating in the UAE’s extreme desert environment requires coating products that can withstand intense UV radiation, temperatures exceeding 50°C, sandstorms, and high humidity near coastal areas. Seed’s products have transformed our formulations. The anti-sagging properties are outstanding, which is essential when applying thick textured coatings on high-rise buildings in scorching temperatures.

Elif Yılmaz

Food Material Importer

We specialize in producing gluten-free baked goods and dairy alternatives for Turkey’s rapidly growing health food market. We’ve worked with Seed for many years; they not only sell our products but also collaborate with us to solve problems. When we wanted to develop a new low-sugar juice beverage, they guided us through the formulation development, helped us achieve the required viscosity and stability, and provided us with multiple grades of samples free of charge for testing.

Our Industry Insights

Application of Ethyl Cellulose (EC) in Inks

Solvent‑based flexographic and gravure inks are widely adopted in flexible packaging and label printing industries. The binder system directly determines printing sharpness, rub resistance and pigment…

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Reach out to discover how our cellulose ether products can elevate your business and meet all your chemical solution needs.

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